Forward thinking organisations know that the way in which they
retain key accounts and grow new business within them is key to
future success. They know that the cost of winning new business
far outweighs that of retaining their current customers. They make
sure they have an account management process that focuses on their
prized asset – their important customers.
The telephone is a very powerful business tool that you possess,
a means to get to know your key customers on a deeper level. Radical
Cat don’t use the telephone to ‘sell’ to your
existing customers. We use it to serve them.
We make sure that you get to know what your customers are thinking,
that you know which of your products and services are causing your
customers’ frustration, what keeps them awake at night and
what they think about your organization. Equally important we can
find out where your success areas are and how to capitalise on them.
We use the telephone calls to ask your customers questions, gather
information from them and ensure their needs are being met.
Some benefits to you are:
• You become a trusted confidant and partner to your customer,
not just a supplier.
• You get to see the bigger picture, maybe another area of your
customer’s business where you can apply your skills.
• You are more likely to retain your customer and increase your
profits.
|