Radical Cat UK Sales Agency

Radical Cat, Telemarketing, Telesales, Appointment Making, Lead Generation, Data Cleaning, Data Sourcing, Pipeline Telemarketing Campaign, Leads, Call Centre

Radical Cat - Telemarketing, Telesales, Appointment Making, Lead Generation, Data Cleaning, Data Sourcing, Pipeline Telemarketing Campaign, Leads, Call Centre

Data Sourcing and Provision

Our list research and development programme is driven entirely by client need. We consult regularly with clients to ensure that all data requirements can be met. Where any gaps in list availability are identified, research is conducted to collect the additional data required.

Research, development and ongoing maintenance of our lists are central to our operation. Our systems are constantly monitored, reviewed and improved. We have found that a multi-channel approach to maintenance gives the best results. Our lists are maintained in the following ways:

User Groups: Clients who purchase our data are invited to join the 'Data User Group'. Clients using our data for communications, marketing, accounting and administration purposes are in regular contact with institutions maintained on the list. When a user identifies an anomaly in the data as a result of, for example, a 'rep visit' or direct mail communication, we encourage them to refer this information back to us, so that the central pool of information all users take their updates from can be modified.

Direct Mail Returns: We will fulfil mailings on behalf of clients at our Mailing Centres. Most envelopes used in campaigns will feature our return address, so any 'gone-aways' are automatically returned to us. The address data can then be cleaned and updated where necessary.

Research Team: Radical Cat employs a Research Team to verify and maintain and develop our address record sets. All aspects of the list including address details, telephone numbers, fax numbers and contact details are verified on an ongoing basis.

Consumer Data: In respect of consumer data, due to the volume, we have made a strategic decision to maintain the data set out-of-house using specialist bureaus. We commission various companies to fulfil specific tasks including updates from the electoral roll, mortality, gone-away suppression files, phone-disk, PAF, MPS, and TPS files on a quarterly basis.