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When you have DEEP CUSTOMER AND MARKET INSIGHT you are in a very powerful and dynamic position to make the right decisions to rapidly move your business forward and accelerate your profits. Telephone marketing is a very effective way to collect the market intelligence that is so vital to your ability to be responsive to your prospects and customers, and because it is an intimate, two-way process it is often more flexible, subtle, clarifying and accurate than other methods. Let us know what you want to find out from your market research and Radical Cat will devise a tailor- made strategy for you based on the key market research services including market profiling, satisfaction surveys, competitor evaluation, mystery shopping, lost sales/customer analysis. If you already know your strategy and just want us to implement it, we will mould ourselves to whatever procedures and materials you have in place to achieve the best results and satisfaction. We can work on a multilingual and global basis. There are a full range of services that embrace both quantitative and qualitative research and all research services are run in accordance with the Market Research Society code of conduct. The key market research services include: • Satisfaction Surveys – For all customers; whether they be distributors, retailers or end users…. all points in the value chain will be covered. • Market Profiling – Time, money and effort are regularly wasted by not targeting the correct market. By effectively segmenting your market, based upon tangible and relevant customer characteristics, greater business efficiency will be delivered. • Competitor Evaluation - Find out how you can differentiate your business or product effectively from your competitors. • Mystery Shopping – Are your staff really doing what you want and complying with approved ways of working? Does the impression your customers have of your business delivery match yours? • Lost sales/customer analysis – If you can establish why you’re losing them, you can work out how to keep them. It’s proven that when you stem this loss by just 5% you can increase your profits by up to 125%. You can also utilise bespoke qualitative research programmes, which we will create to meet your specific objectives; to promote understanding or diagnose problems or evaluate your products and/or services (using the most appropriate methodologies). So contact us to discuss your particular requirements in this area. Here’s How We Will Deliver Exactly What You Want And Need The key is to establish what you do, and don’t, need. Some of our customers are well versed in market research and come to us with finished questionnaires and defined samples and perhaps, only want raw data to analyse in-house. Once we have agreed that this will deliver the outcome they’re looking for, we will carry on with their implementation. Other customers have decided that they need market research and that is as far as they have got before calling us in. In the latter case we’ll work with them to precisely define their real objectives, choose the most appropriate and cost effective methodology, agree the right research sampling base, implement efficiently and according to their business’s information needs, analyse, report and recommend future actions. No matter how simple or complex, we are happy to take your brief and expedite it with professional efficiency, delivering your results on time and to a high standard. How Your Data Is Collected Efficiency and accuracy are paramount. Your survey data can be collected by telephone, email, online, self-completion postal surveys or face-to-face. These methods can be combined to ensure that you achieve the optimum number of responses. The extensive experience of our in-house team of telephone researchers means that we can, rightly, pride ourselves on the quality of their implementation and interaction with your customers. Telephone interviewing is an efficient and relatively fast way of gathering your survey data and is particularly useful when your respondents are geographically dispersed. The two-way interaction between the interviewer and your respondent ensures that misunderstanding is minimized … No matter where your markets are we will work on a multilingual and global basis, with our own staff’s competencies and those of our associates. |
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Call us today on 0845 054 2404 Agile, elegant and highly intelligent, the Radical Cat is ready to spring into action! |
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